Why Choose Us?

The Burganizer Brand - Buyer/Customer Persona:

Demographics – For this product line most of the customers will come from a 20 – 80 year old age group.  Younger generations of children and teenagers are the groups of people that actually begin to use tools early on for hobbies, arts, crafts and making ad fixing things.   For all generations this product line of organizational tool holders is a perfect starter for their tool collection. Or the Burganizers can be the perfect gift. In addition, both genders will want to own and utilize these products.  Burganizers are for all sorts of people at all different economic and educational levels.  Due to the utility and benefits derived from the Burganizer products, its audience can be targeted from any place on the planet. And as such the company’s customers can be from a range of home hobbyists to highly skilled professionals and business people.

Behaviors – There is a large potential customer pool due to the need of people all over’s need for efficient high-end organizers for their tools.  And the purchasing behavior exemplified by these customer’s is by the younger segment of possible customer’s tendency to use modern approaches to buying thru the internet and social media.  And the products older customer’s comfort of using and responding to e-mail, online, and newspaper advertising.  Professional businesses and specialists will cherish and value the Burganizers and in turn can be loyal to the brand for many years of additional sales.

Psychodynamic Data – The lifestyles of this product’s customer base can range from a busy home hobbyist to professionals that depend upon high quality tools for their businesses. All of Burganizer’s target customers value their tools and are as a result highly interested in enhancing and preserving their tools. Additionally, the utility and organization this product line offers great efficiency, as well as, high esthetics.

Goals and Objectives – Therefore, Burganizer’s high-end aluminum, and stainless steel nickel plated tool racks and blocks are ideally suited for the needs of many industrious tool users everywhere. Through letting our target audience discover the dynamic versatility of these products.  Plus, Burganizers are made to last a lifetime and tool people value tool longevity and in this case elegance in the way these Burganizers hold and display their tools. And the uniqueness of each tool holder is brought out in each owner’s collection of tools.

Obstacles and Challenges – The Burganizer’s high cost of precision machining to manufacture the aluminum and stainless steel tool holders and electrolysis nickel plating to finish them places these products at the higher end of pricing for similar competitive commodities. For example, other tool holders available are made of much cheaper designs and processes comprised of wood, plastic, and aluminum and anodized colors and finishes. So while Burganizers are priced a little higher, everyone has the ability to own one of these awesome products.  This eloquent and versatile product line solves people’s tool organizational, storage, and display needs, entry to personally owning one is financially limited.  So the aim of Burganizer’s marketing campaign will be primarily to target businesses, professionals, and individual enthusiasts in that order.

Industry and Professional Information – Burganizer’s customers can come from a great assortment of businesses, professions, and hobbies.  Thus, sales opportunities can be gleamed from both individuals and businesses of all sizes.  For example, home hobbyist like a wood carver or leather worker that uses burrs and bitts would love one for their home workshop.  And a Dental Lab would use them for creating crowns and bridges in production.  A professional Dentist, Doctor, or Surgeon would be very happy use the products for their tools and sterilizing in the autoclave.  Where in all of these industries and tool use situations, the Burganizer tool holders are a progressive product for tools of today and preservation of them tomorrow. Therefore, Burganizers are an excellent product and the business can become very successful and profitable through a strong and well thought out and planned Marketing approach, refined marketing content aligned with its customers that includes customer research and analysis.  And has special consideration for and addresses the Burganizer firm’s buyer persona.